With the new FBA fee increase last February, I have found that in some situations, it is more profitable to sell books via merchant fulfilled (MF) than FBA.
When there is a combination of these factors:
- The weight is over one pound
- Amazon is selling the item
- Sales rank is very good
- The MF prices are higher than the FBA prices
Please watch the video below for more detailed information and three specific examples.
Most of the time FBA is more profitable because you can command a much higher selling price for the item. However, due to the examples above, it may be worth selling some items via Merchant Fulfilled.