Last July, I had a couple crazy FBA book sales. One book sold for $969 and the other sold for $395. The kicker is that the lowest merchant fulfilled price was low (very low). Meaning that the customer could have saved a lot of money buying the merchant fulfilled book.
Here are the books:
- Title: Beyond Tears: Zimbabwe's Tragedy
- Low Merchant Fulfilled Price at time of sale: $1.44 + shipping (very good condition)
- Sale Price: $395 (very good condition)
- Sale Date: June 30th, 2016
- Title: What Your Preschooler Needs to Know: Activity Book 1 for Ages 3-4
- Low Merchant Fulfilled Price: $19.99 + shipping (new condition)
- Sale Price: $969.33 (very good condition)
- Sale Date: July 1st, 2016
Here's the video, I made after the sales.
Now, I was a little skeptical since Amazon buyers can return any item within 30 day. I've also heard, that they can return an item within 60 days by calling an Amazon rep in a case by case basis. So, I waited over four months to show the results.
Here are the results….
1. The first book, Beyond Tears, bad news and good news. The customer did return for a refund on August 6th. BUT, Amazon reimbursed me the full amount on September 17th. So I did end up making $334 after fees. Here's the screenshot that I took on November 16th. Click to enlarge.
2. The second book, What Your Preschooler Needs to Know, held up without a problem. No refund. Here's the screenshot as November 16th. The charge says $1020 because the customer also added a $50 to this order (as seen in the above video). Click to enlarge.
A couple questions for you.
- Why do you think someone would pay so much for a book when they could get it cheaper?
- Why did Amazon reimburse me for the $395 after the customer got the refund?
Please post your answers in the comments.
Thanks for reading!