Here's a video on how to use Amazon's “Match Low Price” feature. Here are some quick benefits.
- It’s free. No need to pay for an automatic repricer.
- It actually matches the low FBA price. Remember 3rd party re-pricers and scanners can’t see all the FBA offers. With the Amazon API change in 2012, 3rd party programs can only see the top 20 competitive offers.
- Bonus Hack. You can easily spot inventory that has no FBA competition. Therefore, you can price those items higher and still make the sale.